Ampliando as conversações de RPs com a Publicidade e o Marketing

Clea D Bourne

Resumo


Este artigo pretende aprofundar o entendimento sobre o campo das Relações Públicas explorando os embates com seus vizinhos profissionais mais próximos – publicidade e marketing. O artigo elenca estes três campos como projetos profissionais distintos, e faz uso da literatura da Crítica da Publicidade, da Crítica do Marketing e da Crítica das Relações Públicas e a sociologia das profissões para examinar áreas de distinção, tensão e convergência como publicidade, marketing e relações públicas no embate entre eles.

Palavras-chave


Publicidade, marketing, relações públicas, convergência, profissões

Texto completo:

PDF (English)

Referências


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DOI: http://dx.doi.org/10.18568/cmc.v13i38.1235

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