Ampliando as conversações de RPs com a Publicidade e o Marketing

Clea D Bourne


Este artigo pretende aprofundar o entendimento sobre o campo das Relações Públicas explorando os embates com seus vizinhos profissionais mais próximos – publicidade e marketing. O artigo elenca estes três campos como projetos profissionais distintos, e faz uso da literatura da Crítica da Publicidade, da Crítica do Marketing e da Crítica das Relações Públicas e a sociologia das profissões para examinar áreas de distinção, tensão e convergência como publicidade, marketing e relações públicas no embate entre eles.


Publicidade, marketing, relações públicas, convergência, profissões

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