Youth media consumption within cosmopolitan experiences: between global entertainment and local practices

Authors

  • Wilson Roberto Bekesas Escola Superior de Propaganda e Marketing – ESPM, São Paulo, SP
  • Viviane Riegel Escola Superior de Propaganda e Marketing – ESPM, São Paulo, SP
  • Renato Vercesi Mader Escola Superior de Propaganda e Marketing – ESPM, São Paulo, SP

DOI:

https://doi.org/10.18568/cmc.v13i36.1047

Keywords:

Media consumption, Cosmopolitanism, Entertainment, Global, Local

Abstract

This article presents as a proposal a discussion about the connection between youth media consumption and cosmopolitan experiences. This is a part of the research project “Youth cosmopolitanisms. Brazilian project. Step 1: Conceptions and cosmopolitan practices in Brazilian university students”, hosted by ESPM-SP, linked to the international project “Youth cultural cosmopolitanism”. The focus emphasized is anchored on a reflexive base on (1) media consumption and the reality of global entertainment; and (2) the possibilities of cosmopolitan experiences through local practices. Analyzing São Paulo’s young people’s narratives, we see the formation of primarily aesthetic cosmopolitan experiences, which could be called amateur, as a path to a reflexive process of alterity.

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Author Biographies

Wilson Roberto Bekesas, Escola Superior de Propaganda e Marketing – ESPM, São Paulo, SP

Doctorate in Communication and Semiotics from the Pontifical Catholic University of São Paulo (Pontifícia Universidade Católica de São Paulo - PUC/SP). Professor in the graduate studies program of Advertising at the College of Advertising and Marketing (ESPM) - SP

Viviane Riegel, Escola Superior de Propaganda e Marketing – ESPM, São Paulo, SP

Doctoral candidate in the Graduate Program in Communication and Consumer Practices.

Renato Vercesi Mader, Escola Superior de Propaganda e Marketing – ESPM, São Paulo, SP

Doctoral candidate in the Graduate Program in Communication and Consumer Practices

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Published

2016-04-28

How to Cite

Bekesas, W. R., Riegel, V., & Mader, R. V. (2016). Youth media consumption within cosmopolitan experiences: between global entertainment and local practices. Comunicação Mídia E Consumo, 13(36), 112–130. https://doi.org/10.18568/cmc.v13i36.1047

Issue

Vol. 13 No. 36 (2016): Janeiro/Abril

Section

Artigos

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Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.