Ampliando as conversações de RPs com a Publicidade e o Marketing
DOI:
https://doi.org/10.18568/cmc.v13i38.1235Palavras-chave:
Publicidade, marketing, relações públicas, convergência, profissõesResumo
Este artigo pretende aprofundar o entendimento sobre o campo das Relações Públicas explorando os embates com seus vizinhos profissionais mais próximos – publicidade e marketing. O artigo elenca estes três campos como projetos profissionais distintos, e faz uso da literatura da Crítica da Publicidade, da Crítica do Marketing e da Crítica das Relações Públicas e a sociologia das profissões para examinar áreas de distinção, tensão e convergência como publicidade, marketing e relações públicas no embate entre eles.Downloads
Referências
Arvidsson, A. (2008). The function of cultural studies in marketing. In M. Tadajewski, and D. Brownlie (Eds), Critical marketing: Issues in contemporary marketing, pp. 329–44. Chichester, UK: Wiley & Sons.
Berger, J. (1973/2008). Ways of seeing. London, UK: Penguin Classics.
Bourne, C. (2013). Reframing trust, power and public relations in financial services. Public Relations Inquiry, 2 (1), pp. 51–77.
Broom , G. M., Lauzen , M. M., and Tucker , K. (1991). Public relations and marketing: Dividing the conceptual domain and operational turf. Public Relations Review, 17 (3), pp. 219–25.
Brownlie, D., Saren, M., Wensle, R., and Whittingham, R. (Eds). (1999). Rethinking marketing. London, UK: Sage Publications.
Chalmers, L.V. (2001). Marketing masculinities. Westport, CT: Greenwood Press.
Christensen , L. T., Morsing , M., and Cheney , G. (2008). Corporate communications: Convention, complexity and critique. London, UK: Sage Publications.
Edwards, L. (2011). Diversity in public relations. In L. Edwards, and C. Hodges (Eds), Public relations, society and culture, pp. 75–89. Abingdon, UK: Routledge.
Ellis, N., Fitchett , J., Higgins, M., Jack, G., Lim, M., Saren, M., and Tadajewski, M. (2011). Marketing: A critical textbook. London, UK: Sage Publications.
Faulconbridge , J., Beaverstock, J. V., Nativel , C., and Taylor, P. J. (Eds), (2011). The globalization of advertising. Abingdon, UK: Routledge.
Foucault , M. (1989 [1963]). The birth of the clinic. Abingdon: Routledge Classics.
Gummesson, E. (2002). Total relationship marketing, 2nd edition. London: Butterworth-Heinemann.
Hackley, C. (2009). Marketing: A critical introduction. London: Sage Publications.
Hochschild, A. (2012). The managed heart: Commercialization of human feeling. Berkeley, CA: University of California Press.
Kotler, P., and Mindak, W. (1978). Marketing and public relations. Journal of Marketing, 42 (4), pp. 13–20.
Larson, M. S. (2012). The rise of professionalism. Piscataway, NJ: Transaction Publishers.
Leiss, W., Klein, S., Jhally, S., and Botterill, J. (2005). Social communication in advertising. Abingdon, UK: Routledge.
Lien, M. E. (1997). Marketing and modernity. New York, NY: Bloomsbury Academic.
Lury, A. (1994). Advertising: Moving beyond the stereotypes. In R. Keat, N. Whitely, and N. Abercrombie (Eds), The authority of the consumer, pp. 84–93. London, UK: Routledge.
Lury, C., and Warde, A. (1997). Investments in the imaginary consumer. In M. Nava, A. Blake, I. MacRury, and B. Richards (Eds), Buy this book: Studies in advertising and consumption, pp. 87–102. London, UK: Routledge.
Maclaran, P., and Stevens, L. (2008). Thinking through theory. In M. Tadajewski, and D. Brownlie (Eds), Critical marketing: Issues in contemporary marketing, pp. 345–61. Chichester, UK: Wiley & Sons.
Marchand, R. (1998). Creating the corporate soul: The rise of public relations and corporate imagery in American big business. Berkeley, CA: The University of California Press.
McKie, D., and Munshi, D. (2007). Reconfiguring public relations. Abingdon, UK: Routledge.
McStay, A. (2010). Digital advertising. London, UK: Palgrave Macmillan.
Muzio, D., Ackroyd, S., and Chanlat, J.-F. (Eds). (2008). Introduction: Lawyers, doctors and business consultants. In D. Muzio, S. Ackroyd, and J.-F. Chanlat (Eds), Redirections in the study of expert labour, pp. 1–30. Basingstoke, UK: Palgrave Macmillan.
Nava, M. (1997). Framing advertising: Cultural analysis and the incrimination of visual texts. In M. Nava, A. Blake, I. MacRury, and B. Richards (Eds), Buy this book: Studies in advertising and consumption, pp. 34–50. London, UK: Routledge.
Nixon, S. (2003). Advertising cultures. London, UK: Sage Publications.
Pitcher, G. (2002). The death of spin. Chichester, UK: Wiley & Sons.
PRCA. (2012). The future of the PR industry. London, UK: Public Relations Consultants Association.
Rogers, D. (2014). Cannes’ crowning glory, PR Week, July–August, pp. 46–8.
Scott, L.M. (2007). Critical research in marketing: An armchair report. In M. Saren, P. Maclaran, C. Goulding, R. Elliott, A. Shankar, and M. Catterall (Eds), Critical marketing: Defining the field, pp. 3–17. Burlington, MA: Butterworth-Heinemann.
Skålén, P., Fougère, M., and Fellesson, M. (2008). Marketing discourse: A critical perspective. Abingdon, UK: Routledge.
Toledano, M. (2005). Public relations in Israel: the evolution of public relations as a profession in Israel’s changing political, socio-cultural and economic environment. Unpublished thesis, University of Paris 8, France.
Turow, J. (2011). The daily you: How the new advertising industry is defining your identity. London, UK: Yale University Press.
Williamson, J. (1979). Decoding advertisements. London, UK: Marion Boyar.
Willmott, H. (1999). On the idolization of markets and the denigration of marketers. In D. Brownlie, M. Saren, R. Wensley, and R. Whittingham (Eds), Rethinking marketing, pp. 205–22. London: Sage Publications.
Witkowski, T. H. (2008). Antiglobal challenges to marketing in developing countries. In M. Tadajewski, and D. Brownlie (Eds), Critical marketing: Issues in contemporary marketing, pp. 211–44. Chichester, UK: Wiley & Sons.
Yeomans , L. (2010). Soft sell? Gendered experience of emotional labour in UK public relations firms. Prism 7(4), pp. 1–14. Retrieved from http//www.prismjournal.org.
