Extending PR’s critical conversations with advertising and marketing
DOI:
https://doi.org/10.18568/cmc.v13i38.1235Keywords:
Advertising, marketing, public relations, convergence, professionsAbstract
This article provides deeper understandings of the public relations field, by exploring the struggles of its closest professional neighbours – advertising and marketing. The article casts these three fields as distinct professional projects, using literature from Critical Advertising, Critical Marketing, Critical PR and the sociology of professions to examine areas of distinction, tension and convergence as advertising, marketing and PR struggle for dominance over one another.
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