E a História Continua:

os comentários dos fãs na conta do Instagram de House of the Dragon como forma de absorção narrativa

Autores

DOI:

https://doi.org/10.18568/cmc.v22i65.3054

Palavras-chave:

House of the Dragon, absorção narrativa, engajamento narrativo, Instagram, time contra time

Resumo

A fórmula narrativa “time contra time” em filmes leva os fãs a prolongarem a rivalidade por meio de comentários nas redes sociais, frequentemente fazendo referência à história ou interpretando personagens. Isso levanta a questão: tais comentários configuram absorção narrativa? Defendemos que sim. Para investigar, analisamos a conta oficial de House of the Dragon no Instagram e os comentários dos fãs, utilizando as teorias de absorção narrativa (Kuijpers et al., 2014), engajamento transmídia (Jenkins, Ford & Green, 2013) e engajamento peritextual (Evans, 2020). Este estudo qualitativo, conduzido pelo método de Spradley, revela a absorção dos fãs por meio de interpretações de personagens e referências à narrativa. A partir desses resultados, propomos uma tipologia de absorção narrativa em contextos “time contra time”: personificação, mímica, caricatura, paródia e espelhamento. Essa tipologia oferece aos cineastas subsídios para estratégias que incentivem o engajamento do público e dos fãs.

 

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Biografia do Autor

Muhammad Rizal, Universitas Islam Negeri Raden Mas Said Surakarta

Senior lecturer at the Faculty of Cultures and Languages, Universitas Islam Negeri Raden Mas Said Surakarta. His research interests include media and cultural studies, film studies, and English literature, with a focus on cyber literature and pop culture. E-mail: muhammad.rizal@staff.uinsaid.ac.id

Luthfie Arguby Purnomo, Universitas Islam Negeri Raden Mas Said Surakarta

Professor at the Faculty of Cultures and Languages, Universitas Islam Negeri Raden Mas Said Surakarta. He specializes in new media stud-ies with concerns over video games studies. E-mail: luthfiearguby@staff.uinsaid.ac.id

Yustin Sartika, Universitas Islam Negeri Raden Mas Said Surakarta

Assistant professor at the Faculty of Cultures and Languages, Universitas Islam Negeri Raden Mas Said Surakarta. Her research interests include pop culture, travel literature, and time travel literature. Email: yustin.sartika@staff.uinsaid.ac.id

Wildi Adila, Universitas Islam Negeri Raden Mas Said Surakarta

Assistant professor at the Faculty of Cultures and Languages, Universitas Islam Negeri Raden Mas Said Surakarta. He is determined to explore how colloquial languages and cultural norms are adapted in today's modern digital advertising – brand and product naming, tagline, copywriting, and gender representation. Email: wildi.adila@staff.uinsaid.ac.id

Arkin Haris, Universitas Islam Negeri Raden Mas Said Surakarta

Arkin Haris is assistant professor at the Faculty of Cultures and Languages, Universitas Islam Negeri Raden Mas Said Surakarta. His expertise lies in ecolinguistics, with a distinct focus on the dynamic interplay between ecological narratives and digital media. Email: arkin.haris@staff.uinsaid.ac.id

Shabrina An Adzhani, Universitas Islam Negeri Raden Mas Said Surakarta

Shabrina An Adzhani is senior lecturer at the Faculty of Cultures and Languages, Universitas Islam Negeri Raden Mas Said Surakarta. She has published some articles about postcolonialism, feminism, and literary adaptations. Email: shabrina.aa@staff.uinsaid.ac.id

Lukfianka Sanjaya Purnama, Universitas Islam Negeri Raden Mas Said Surakarta

Lukfianka Sanjaya Purnama is assistant professor at the Faculty of Cultures and Languages, Universitas Islam Negeri Raden Mas Said Surakarta. His research interests include Translation Studies, Linguistics, American Studies, and Popular Culture. Email: lukfiankasanjaya@staff.uinsaid.ac.id

Robith Khoiril Umam, Universitas Islam Negeri Raden Mas Said Surakarta

Robith Khoiril Umam is assistant professor at the Faculty of Cultures and Languages, Universitas Islam Negeri Raden Mas Said Surakarta. He obtained his degrees in English literature and linguistics. His research areas include media studies, translation, and linguistics. Email: robith.khoirilumam@staff.uinsaid.ac.id

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Publicado

2026-01-19

Como Citar

Rizal, M., Purnomo, L. A., Sartika, Y., Adila, W., Haris, A., Adzhani, S. A., … Umam, R. K. (2026). E a História Continua:: os comentários dos fãs na conta do Instagram de House of the Dragon como forma de absorção narrativa. Comunicação Mídia E Consumo, 22(65). https://doi.org/10.18568/cmc.v22i65.3054

Edição

v. 22 n. 65 (2025): SET/DEZ

Seção

Artigos

Licença

Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.