Discursive struggles, legitimation and disinformation: Veja x Bolsonaro case in the 2018 elections

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DOI:

https://doi.org/10.18568/cmc.v16i47.2013

Abstract

This article focuses on the theme of the discursive struggles occurred on Twitter during the presidential election campaign of 2018, particularly in the case of a piece published by Veja on September 28th. The piece reported the divorce process of PSL candidate Jair Bolsonaro. In this news, accusations, corruption, and violence were explicit. We analyze a corpus of 110 original tweets with more than 100 retweets, looking for legitimation strategies used and their impact in disinformation. In the following analysis, we note that the dispute was mainly between news vehicles and the militant support of the candidate. In addition, the anti-Veja discourse that succeeded in the subject used legitimacy strategies based on morality and disinformation to counteract the damage caused.

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Author Biography

Raquel da Cunha Recuero, Universidade Federal de Pelotas- UFPEL, Pelotas, RS

PhD in Communication and Information at Universidade Federal do Rio Grande do Sul (2006), Master’s in Communication and Information at Universidade Federal do Rio Grande do Sul (2002), graduated on Communication Studies with major in Journalism at Universidade Católica de Pelotas (1998) and graduated in Law at Universidade Federal de Pelotas (1999). Professor and researcher at the Center for Languages and Communication at the Universidade Federal de Pelotas and researcher at the Post-Graduate Program in Communication at the Universidade Federal do Rio Grande do Sul (UFRGS).

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Published

2019-12-10

How to Cite

Recuero, R. da C. (2019). Discursive struggles, legitimation and disinformation: Veja x Bolsonaro case in the 2018 elections. Comunicação Mídia E Consumo, 16(47), 432–458. https://doi.org/10.18568/cmc.v16i47.2013

Issue

Vol. 16 No. 47 (2019): SETEMBRO/DEZEMBRO

Section

Artigos

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Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.