“Memes are good for thinking” ... about consumption and material culture

report on the application of an evaluative activity using starter packs

Authors

DOI:

https://doi.org/10.18568/cmc.v22i63.2932

Keywords:

pedagogical resource, starter pack, consumer behaviour, consumption, identity

Abstract

The text addresses an evaluative activity applied to a Consumer behavior class in which students should create and describe a meme starter pack, correlating it with issues inherent to the anthropology of consumption and cultural material. After gathering the works developed over three semesters, put together 59 starter packs, which will allowed to observe seven topics that most interested the students: Sports; Class; Technology; Music; Lifestyle; Sexuality; Politics; and Others. The content of the memes reveals that students choose to illustrate identities to which they belong, but also explore other social groups from which they radically distance themselves. This evaluative activity has proven to be effective in promoting understanding of the importance of practices and objects for the production of identities in the contemporary world.

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Author Biography

Guilherme Libardi, UFSCar

Guilherme Libardi:  Doutor em Comunicação e Informação pela Universidade Federal do Rio Grande do Sul (PPGCOM/UFRGS), bolsista CAPES. Realizou missão acadêmica (PROCAD) no Programa de Pós-Graduação em Antropologia Social da Universidade de São Paulo (PPGAS/USP). Mestre em Comunicação e Informação (PPGCOM/UFRGS). Integrante do Grupo de Pesquisa CNPq Comunicação e Práticas Culturais (UFRGS) e Cinemídia (UFSCar). ORCID: https://orcid.org/0000-0002-6502-7285. E-mail: gblibardi@gmail.com

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Published

2025-07-16

How to Cite

Libardi, G. (2025). “Memes are good for thinking” . about consumption and material culture: report on the application of an evaluative activity using starter packs. Comunicação Mídia E Consumo, 22(63). https://doi.org/10.18568/cmc.v22i63.2932

Issue

Vol. 22 No. 63 (2025): JAN/APR

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.