Between music consumption and collective action

belonging and identity in Taylor Swift’s Brazilian fandom

Authors

DOI:

https://doi.org/10.18568/cmc.2026.e3260

Keywords:

fandom, Taylor Swift, music consumption, social identity, collective action

Abstract

This article investigates participation, belonging, identification, and social mobilization in Taylor Swift’s Brazilian fandom. Drawing primarily on studies of participatory culture and fandom, Social Identity Theory, and dis-cussions of parasocial relationships and fan activism, the study aimed to describe how Brazilian women who identify as Taylor Swift fans experience these different dimensions of fandom participation and how they coexist within the community. A cross-sectional, descriptive online survey was conducted with 6,152 women fans recruited through convenience and snowball sampling, and the data were analyzed using descriptive statistics. The results showed that 89.5% considered being a fan part of their identity, 79.4% felt that they belonged to a community, and 35.2% had participated in mobilizations influenced by the fandom. Social media were the primary means of interaction. The findings indicate that the fandom connects music consumption, meaning-making, digital sociability, and collective action while encompassing different modes and intensities of participation.

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Author Biographies

Julia Mariot Jeronimo Costa, UNIESP

Holds a bachelor’s degree in Psychology from Centro Universitário UNIESP. E-mail: juliamariotcosta@gmail.com.

Tatiana Cavalcanti de Albuquerque Leal, UNIESP

Holds a PhD and a master’s degree in Social Psychology from the Federal University of Paraíba (UFPB). Professor of Psychology at Centro Universitário UNIESP. E-mail: tatianacaleal@gmail.com.

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Published

2026-10-19

How to Cite

Mariot Jeronimo Costa, J., & Cavalcanti de Albuquerque Leal, T. (2026). Between music consumption and collective action: belonging and identity in Taylor Swift’s Brazilian fandom. Comunicação Mídia E Consumo, 23, e3260. https://doi.org/10.18568/cmc.2026.e3260

Issue

Vol. 23 (2026): Continuous Publication - Jan./Dec.

Section

Artigos

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Copyright (c) 2026 Julia Mariot Jeronimo Costa, Tatiana Cavalcanti de Albuquerque Leal

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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