Consuming the Coast: mid-century communications of port tourism in the southern african Indian Ocean

Autores

  • Pamila Gupta University of the Western Cape, Cape Town

DOI:

https://doi.org/10.18568/cmc.v12i35.1108

Palavras-chave:

Cruise liners, Port cities, Southern Africa, Tourism, Consumption

Resumo

Throughout the early to mid-20th century, tourist passenger cruise liners moving along the Southern African coast were a popular leisure activity, undertaken by largely elite (white) Europeans (predominately British), Americans, and South Africans, with stopping off points including multiple Indian Ocean port cities such as Cape Town and Durban in South Africa and Lourenço Marques and Beira in Portuguese Mozambique. By considering the above twined port cities in relation to their entangled colonial and tourist pasts, and as operating within a distinct regional “cultural corridor”(NUTALL, 2009) of Southern Africa, this paper explores a series of leisured port spaces as inter-connected via the passenger cruise liner. The basis for my historical navigation is the tourism yearbooks produced by the Union-Castle Line, Round Africa service, those for 1939 and 1949 respectively.   That these guidebooks serve as portholes into the cosmopolitan microcosmic world of cruise ships makes them invaluable for understanding the history of leisure (and its concomitant products, consumer goods and advertising) in Southern Africa.

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Biografia do Autor

Pamila Gupta, University of the Western Cape, Cape Town

Associate Professor

WISER(Wits Institute for Social and Economic Research)

University of the Witwatersrand

Johannesburg, South Africa

Referências

BICKFORD-SMITH, V. Creating a City of the Tourist Imagination: The Case of Cape Town, The Fairest Cape of them All, Urban Studies, n. 46, p. 1763-1785, 2009.

NUTTALL, S. Notes from a City in the South. In: eds. AJJI, T. S. and SOSKE, J. (eds.). South-South: Interruptions and Encounters. Toronto: Justina M. Barnicke Gallery, pp. 57-62, s.a.

PEARSON, M.. The Indian Ocean. Routledge: New York, 2003.

PIRIE, G. Elite Exoticism: Sea-rail cruise tourism to South Africa, 1926-1939. African Historical Review, n. 43, p. 73-99, 2011.

The South and East African Yearbook and Guide. With Atlas, Town Plans, and Diagrams. Edited Annually by G. Gordon-Brown, for the Union-Castle Mail Steamship Company, Limited. London: Sampson Low, Marston & Col, Ltd., 1939.

The South and East African Yearbook and Guide. With Atlas, Town Plans and Diagrams. Edited Annually by A. Gordon-Brown, for the Union-Castle Mail Steamship Company, Limited. London: Sampson Low, Marston & Col, Ltd., 1949.

URRY, J. The Tourist Gaze: Leisure and Travel in Contemporary Societies. Sage: London, 2000.

WALLACE, D. F.. Shipping Out: on the (nearly lethal) comforts of a luxury cruise. Harpers Magazine, January, 1996.

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Publicado

2015-12-08

Como Citar

Gupta, P. (2015). Consuming the Coast: mid-century communications of port tourism in the southern african Indian Ocean. Comunicação Mídia E Consumo, 12(35), 149–170. https://doi.org/10.18568/cmc.v12i35.1108

Edição

Seção

Dossiê - Pensamento comunicacional latino-americano – desafios e perspectivas da des-ocidentalização no Sul Global