Perfil profesional y actividad en LinkedIn de los directores de comunicación de las empresas con mejor reputación de España
DOI:
https://doi.org/10.18568/cmc.2026.e3115Palavras-chave:
director de comunicación, dircom, LinkedIn, Merco, EspañaResumo
Esta investigación analiza el perfil profesional, la presencia y el nivel de actividad de los dircoms de las empresas con mejor reputación corporativa de España en LinkedIn. El estudio es una primera aproximación sobre las características profesionales y formativas de los dircoms, su presencia, nivel de actividad mensual; y las diferencias en presencia y actividad según el género y el tamaño de sus comunidades digitales. Los dircoms tienen presencia activa en LinkedIn, pero sus niveles de publicación son bajos. Existen diferencias según el género y el tamaño de comunidad: los hombres publican con mayor frecuencia, y los perfiles con comunidades más amplias tienden a ser más activos. Por otro lado, predomina la formación en periodismo y una creciente diversidad académica y funcional.
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Copyright (c) 2026 Giancarlo Saavedra Chau, Salvador Hernández-Martínez
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