Chatbots in awareness campaigns, conversational narrative and interactive possibilities: the case of Fabi bot for Unicef Brazil and Facebook

Authors

DOI:

https://doi.org/10.18568/cmc.v16i46.1927

Keywords:

chatbots, narrativa conversacional, campanhas de sensibilização

Abstract

In this article, we analyze the conversational device proposed by UNICEF-Brazil and Facebook awareness campaign about online security and distribution of intimate images. In this campaign, Internet users can interact with a chatbot called Fabi. From a pragmatic approach to communication, we study the characteristics of the narrative supposedly based on personal experiences told by the bot as well as the interactive aspects, taking into account the circularity and equifinality principles associated with human interactions (WATZLAWICK, HELMICK-BEAVIN e JACKSON, 1992). Our objective is to analyze how chatbots can create a "conversational narrative" with a persuasive purpose.

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Author Biography

Lorreine Beatrice Petters, Universidade Sorbonne Nouvelle - Paris 3

PhD in Information and Communication Sciences at Université Sorbonne Nouvelle – Paris 3. Researcher member of the lab Communication, Information et Médias (CIM) at Université Sorbonne Nouvelle. Post-doctorate student at Université de Rouen Normardie, France.

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Published

2019-08-08

How to Cite

Petters, L. B. (2019). Chatbots in awareness campaigns, conversational narrative and interactive possibilities: the case of Fabi bot for Unicef Brazil and Facebook. Comunicação Mídia E Consumo, 16(46), 252–270. https://doi.org/10.18568/cmc.v16i46.1927

Issue

Vol. 16 No. 46 (2019): MAIO/AGOSTO

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.