Vol. 16 No. 46 (2019): MAIO/AGOSTO

View Vol. 16 No. 46 (2019): MAIO/AGOSTO
DOI: https://doi.org/10.18568/cmc.v16i46
Published: 2019-08-08

Full Issue

Editorial

  • Editorial

    Eliza Bachega Casadei, Mônica Rebecca Ferrari Nunes
    202-204
    DOI: https://doi.org/10.18568/cmc.v16i46.2059

Artigos

  • The dematerialisation of the brand: from the commodity economy to the transformation economy

    Carla Suzana Dias, Ana Baptista
    205-225
    DOI: https://doi.org/10.18568/cmc.v16i46.1878

  • Cultural representation in gastronomic reality shows

    Karina Abdala, Fernando Andacht
    226-251
    DOI: https://doi.org/10.18568/cmc.v16i46.1984

  • Chatbots in awareness campaigns, conversational narrative and interactive possibilities: the case of Fabi bot for Unicef Brazil and Facebook

    Lorreine Beatrice Petters
    252-270
    DOI: https://doi.org/10.18568/cmc.v16i46.1927

  • The materialities and its discourses

    Mayra Rodrigues Gomes
    271-290
    DOI: https://doi.org/10.18568/cmc.v16i46.1958

  • The advertising discourse on urinary incontinence: "silent disease"

    Daniela Zeni Dreher, Cassia Engres Mocelin, Maria Simone Vione Schwengber
    291-313
    DOI: https://doi.org/10.18568/cmc.v16i46.1963

  • Communication and education: the bridges of language

    Adilson Odair Citelli
    314-332
    DOI: https://doi.org/10.18568/cmc.v16i46.1744

  • Brazilian telenovelas, elite women and the modern tradition of gender

    Veneza Mayora Ronsini, Hellen Panitz Barbiero, Otávio Chagas Rosa, Marina Machiavelli
    333-353
    DOI: https://doi.org/10.18568/cmc.v16i46.1880

  • University television, visibility and consumption: the role of social networks in promoting content

    Ana Silvia Lopes Davi Médola, Mariane Frascareli Lelis
    354-375
    DOI: https://doi.org/10.18568/cmc.v16i46.1835

  • Strike a Pose! Mediations of “vogue” music video in Performances of Brazilian Carnival

    Simone Pereira de Sá, Rodolfo Viana de Paulo
    376-396
    DOI: https://doi.org/10.18568/cmc.v16i46.1901