Transnationalization strategies of original content from non-linear televisions from Latin America: the case of Assédio, by Globoplay

Abstract

We examined transnationalization and communicability strategies in Assédio, original Globoplay series, based on a methodology that combines televisuality analysis with the hermeneutics of the narrative. We take Globoplay as an agent in the process of transnationalization, which is still incipient, despite adopting elements of a grammar of transnationalism. With the case study of Assédio, we observed a complexification of the narrative, the use of linear time with different functions and stylistic composition designed to figure sexual violence against women. These factors demonstrate that the series adopts principles of a local-global appeal capable of affecting both expanded audiences to other locations and maintaining links with the place of origin and its familiar national audience.