Trust and consumption of communication contents. Dependence on digital and social media

Authors

  • José Pedro Cerdeira Politécnico Coimbra – Escola Superior Educação
  • Vera Cristina Ribeiro Politécnico Coimbra – Escola Superior Educação

DOI:

https://doi.org/10.18568/cmc.v18i54.2605

Abstract

Media dependency theory suggests that people use the media to make decisions in everyday life, especially in times of uncertainty (BALL-ROKEACH; DeFLEUR, 1976). This study assesses the relationship between trust and frequency of use of social media compared to the use of digital media. Data were collected before pandemic state, through a questionnaire, with a convenience sample (n=223). The results suggest the existence of significant differences in trust and frequency measures in the use of different types of media due to some sociodemographic variables. At the end, conclusions and suggestions are presented for the possible replication of the study at a time after the declaration of the end of the pandemic state. 

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Author Biographies

José Pedro Cerdeira, Politécnico Coimbra – Escola Superior Educação

Ph.D. in Social Psychology from the University of Coim-bra. Director of the undergraduate degree in Organizational Communication and the master’s in Organizational Communication – Citizenship, Trust, and Social Responsibility. Lecturer in the Organizational Communication and Social Communication undergraduate courses and the master’s in Social Com-munication (New Media) and in Marketing and Communication. Research collaborator of the Institute of Applied Research (i2A - Polytechnic of Coimbra) and the Center of Interdisciplinary Studies on the Twentieth Century (CEIS20 - University of Coimbra). In the present article, the author participated in the study’s conception, data collection and analysis, and writing.

Vera Cristina Ribeiro, Politécnico Coimbra – Escola Superior Educação

Ph.D. in Communication from the University of Valla-dolid, Spain. Lecturer in the Social Communication and the Communication and Multimedia Design undergraduate degrees. Research collaborator of the Institute of Applied Research (i2A - Polytechnic of Coimbra). In the present article, the author participated in the theoretical review and the text’s writing and revision.

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Published

2022-04-29

How to Cite

Cerdeira, J. P., & Ribeiro, V. C. (2022). Trust and consumption of communication contents. Dependence on digital and social media. Comunicação Mídia E Consumo, 19(54). https://doi.org/10.18568/cmc.v18i54.2605

Issue

Vol. 19 No. 54 (2022): JANEIRO/ABRIL

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.