In your heart’s TikTok: from “jabá” to trends. Strategies and algorithmic manipulation in the production of musical success
DOI:
https://doi.org/10.18568/cmc.v20i57.2714Keywords:
Phonographic industry, audio-visual, short videos, cultural industryAbstract
TikTok has internationally become a digital platform with a remarkable expansion of consumption, recognized as capable of forming public opinion, echoing current agendas and debates and favoring the propagation of trends in the most diverse fields of social life. Music constitutes an essential part of the experience of the visitors of this digital platform, in which the compositions appear in short videos, edited, remixed, pasteurized or distorted, participating and supporting the most different types of performances of the regulars. The article explores, based on a critical review of the scientific literature on the subject, the implications and impacts of these new practices, uses and consumption of music in the context of the platformization of the cultural industry under intense algorithmic mediation, phenomena to which TikTok contributes in an important and decisive way.
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