Self-employed and connected professionals:

development of communication skills and presence in digital platforms

Authors

DOI:

https://doi.org/10.18568/cmc.v20i58.2798

Keywords:

Digital Communication, online content production, Branding, Platformization of labour

Abstract

This essay explores the use of digital media by self-employed professionals to manage their brands online. Based on a literature review and observation of three empirical cases, we identify the communicational skills at play in this type of performance, contributing to a better understanding of the importance of communication (and communication skills) in a mediatized society.

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Author Biographies

Marcio Telles, Universidade Tuiuti do Paraná

Professor do Programa de Pós-Graduação em Comunicação e Linguagens da Universidade Tuiuti do Paraná

Luiza Carolina dos Santos, Universidade Estadual de Ponta Grossa

Luiza Carolina dos Santos - Pesquisadora de Pós-Doutorado da Universidade Tuiuti do Paraná e professora da Universidade Estadual de Ponta Grossa. Doutora em Comunicação e Informação pela Universidade Federal do Rio Grande do Sul, com estágios sanduíches na Universidade Goethe de  Frankfurt e na Universidade de Sussex. No artigo, foi responsável pelo desenho de pesquisa, coleta e  análise dos casos, redação e revisão do texto.

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Published

2023-08-30

How to Cite

Telles, M., & dos Santos, L. C. (2023). Self-employed and connected professionals:: development of communication skills and presence in digital platforms. Comunicação Mídia E Consumo, 20(58). https://doi.org/10.18568/cmc.v20i58.2798

Issue

Vol. 20 No. 58 (2023): MAIO/AGO

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.