A publicidade em conexão com tecnologias e inovação

Análise de publicações especializadas de mercado

Abstract

Advertising as a professional activity is Surrounded by expectations and uncertainties about the future. Although the economic context is, by its essence, uncertain and ephemeral. There is an exceeding expectation on changes and the possible new paths for the sector players. In this context, the study starts with the question: what challenges does advertising face on ? And also, in a close future, in front of the technological evolution and the urgent necessity to innovate? With that being said, we aim to bring up and discuss the results derived from the investigation process based on the content reported by the main specialized online portals on the advertising marketing, in order to indicate how technological changes are linked to advertising and other adjacent terms, constituting a representation kind of the main experienced changes in this professional field.