About the Journal

Focus and Scope

Comunicação, Mídia e Consumo (CMC) is a scientific journal dedicated to the field of Communication, understood as a sociocultural process of circulation and appropriation of meanings. Published since 2004 by the Graduate Program in Communication and Consumption Practices at ESPM (PPGCOM-ESPM), the journal shares the specificity that defines the Program: the articulation between the field of communication and consumption studies, both approached as sociocultural phenomena.

Within this framework, CMC welcomes the thematic diversity of the communication field (encompassing journalistic, advertising, audiovisual, organizational, corporate, and public communication, as well as other media languages and expressions in circulation) while privileging reflections that shed light on their interrelations with the sociocultural logics and practices of consumption.

In line with the research areas of PPGCOM-ESPM, the journal is particularly interested in two broad axes. On the one hand, contexts and practices of reception: the historical frameworks and contemporary processes of reception, as well as the new profiles of receivers and users, considered within the economic, technological, and sociocultural contexts in which the relations between communication and consumption are configured. On the other hand, logics and systems of production: market dynamics and strategies, technological innovations, and discursive production as evidenced in communicational processes, formats, and objects.

CMC publishes articles resulting from theoretical and theoretical-empirical research, grounded in diverse critical approaches, that mobilize a consistent theoretical foundation and privilege the interpretive discussion of results in light of the adopted theoretical framework. The journal welcomes national and international contributions and publishes in Portuguese, Spanish, and English, in its commitment to the internationalization and democratization of scientific knowledge.

Peer Review Process

Evaluation Procedures and Ethics and Misconduct Committee

All texts submitted to the journal undergo a desk review process that comprises two basic procedures: in a first screening, compliance with the formal requirements established in the submission norms of the journal Comunicação, Mídia e Consumo is verified; subsequently, plagiarism verification is carried out using specific software. In the case of identification of plagiarism or any other type of disagreement with the norms, the work is rejected and the author(s) duly informed. Once accepted in the first instance, without identification of authorship, the text undergoes two evaluations carried out by members of the Technical-Scientific Council and/or external ad hoc reviewers. In case of divergence between the reviews, the work is submitted to a third evaluator. The result of the evaluation is communicated to the author(s), accompanied by a summary of the reviews. Articles may be rejected, accepted with modifications, or accepted. In the case of acceptance with modifications, the authors must make the necessary adjustments and return the article to the journal for a new evaluation. The final decision on publication is the responsibility of the Editorial Coordination. In the event of suspected plagiarism or misconduct regarding an article published in Comunicação, Mídia e Consumo, the ESPM Research Ethics Committee will be called upon to endorse the decision of the editors, previously forwarded to the PPGCOM coordination and considered by the Program’s collegiate body, or to suggest the procedure that best responds to the situation that may have occurred.

Evaluation Form

Reviewers, during blind peer review, are recommended to assign scores to the following items, considered relevant by Revista CMC:

Theoretical grounding
Methodological relevance
Originality and relevance to the field
Scientific maturity in the discussion of the subject
Relevance of the bibliographic references and their relation to the theme
Relevance between the problem/subject discussed and the journal’s editorial proposal/scope
Compliance with the journal’s norms
Clarity of writing
Detailed review report

Evaluation-publication deadline

The article evaluation process has an average duration of six months, while the average time for article publication is from six months to one year, varying according to the number of articles submitted during the period and the area in question.

Periodicity

The journal adopts the continuous publication model, with articles published in continuous flow throughout the year.

Open Access Policy

This journal offers immediate free access to its content, following the principle that making scientific knowledge freely available to the public provides greater worldwide democratization of knowledge.

Code of Ethics

Ethical principles and good practices

This journal is committed to ethics and quality in publications and adopts the guidelines of the Committee on Publication Ethics (COPE) as a reference for its editorial practices. We defend ethical behavior by all parties involved in publication: authors, editors, reviewers and the Scientific Journals Editorial Office of ESPM-SP. We do not accept plagiarism or any other unethical behavior.

Authors’ duties

Originality and plagiarism: authors must ensure that the works are entirely original and, when they use the work and/or texts of others, that this is duly cited. Plagiarism in all its forms constitutes unethical behavior and is unacceptable.

Data integrity: the fabrication, falsification or improper manipulation of research data constitute serious misconduct and are unacceptable. Authors must be able to prove the integrity of the data that support the results presented.

Multiple, redundant and simultaneous publication: an author must not publish manuscripts that have previously been published in another journal. Submitting the same manuscript to more than one journal at the same time and/or publishing the same article in more than one journal constitutes unethical behavior. Any doubt in this regard must be informed in the submission form.

Preprints: the prior deposit of the manuscript in a recognized preprint server does not constitute previous publication and is admitted by the journal, and must be informed at the time of submission.

Regarding sources: the work of other authors must always be recognized. Authors must cite the publications that were important in determining the nature of the work reported.

Authorship: authorship must be restricted to those who made a significant contribution to the conception, design, execution or interpretation of the reported study. All those who made significant contributions must be listed as coauthors. Persons who participated in certain aspects of the research project and/or the submitted article must be listed as collaborators in a footnote. All authors and coauthors must be aware of and agree with the submission of the work.

Funding: all sources of financial support for the project or article must be disclosed.

Use of artificial intelligence: the use of generative artificial intelligence tools in the preparation of the manuscript must be declared transparently, with indication of the tool and its purpose. AI tools cannot be listed as authors, and full responsibility for the content remains with the authors.

Ethics in research with human beings: in research involving human beings, it is the authors’ responsibility to adopt the ethical procedures of the area, including submission to the Research Ethics Committees of their institutions or countries, when applicable.

Data availability: authors must inform, in a specific statement, the conditions of availability of the research data that support the results, indicating any justified restrictions.

Fundamental errors in published works: when an author discovers a significant error or inaccuracy in their published work, it is their obligation to immediately inform the journal editor or the Scientific Journals Editorial Office of ESPM-SP and cooperate to correct or retract the article.

Duties of the Editorial and Peer Review Committee

Confidentiality: works received for analysis must be treated as confidential documents. They must not be shown or discussed with third parties, nor disclosed before their publication.

Punctuality: any evaluator who does not feel qualified to analyze the manuscript, or who knows that a timely reading will be impossible, must immediately notify the editor.

Standards of objectivity: reviews must be conducted objectively. Reviewers must express their points of view clearly, cordially and based on arguments.

Plagiarism, unpublished nature and originality: the reviewer must draw the editor’s attention to any substantial similarity or overlap between the manuscript in question and any other published article of which they have personal knowledge.

Disclosure and conflict of interest: the reviewer must not evaluate manuscripts in which they have a conflict of interest due to competitive, collaborative or other relationships with any of the authors, companies or institutions connected to the manuscripts.

Submission by members of the collegiate body: members of the Editorial and Peer Review Committee are allowed to submit articles for publication, provided that the journal’s norms and the principles of this code are observed, and provided that such members do not participate in any stage of the evaluation of their own manuscript.

Duties of editors

Publication decision: the editor is responsible for deciding which submitted articles should be published, guided by the journal’s editorial policies and by the legal requirements in force regarding defamation, copyright infringement and plagiarism.

Identification of the responsible editor: the editor responsible for conducting the evaluation of each manuscript has their name recorded in the management system and informed in the published article.

Transparency and respect: the editor must evaluate manuscripts without considering the race, sex, sexual orientation, religious belief, ethnic origin, nationality or political philosophy of the authors.

Confidentiality: the editor and the other members of the editorial team must not disclose information about a submitted manuscript, except to reviewers and to those who participate in the editorial process.

Conflicts of interest: the editor must refuse to evaluate manuscripts in which they have a conflict of interest due to competitive, collaborative or other relationships with any of the authors, companies or institutions connected to the manuscripts.

Corrections and retractions: the editor must ensure the timely publication of errata, corrections or retractions whenever significant errors or misconduct are identified in a published article.

Involvement and cooperation in investigations: the editor must take appropriate measures when ethical complaints are presented regarding a submitted manuscript or published article, in accordance with the COPE flowcharts.

Conflicts of interest and research ethics

Authors must inform that no connections to funding agencies, as well as to commercial or political institutions, have been omitted. Any commercial or financial involvement that may represent some type of conflict of interest must be forwarded in a letter sent together with the article to the editor responsible for the submission in the item “supplementary documents.”

In the case of articles written based on research involving human beings, it is the authors’ responsibility to adopt the ethical procedures of the area, including submission to the Research Ethics Committees of their institutions or countries, when applicable.

Permissions

Authors are responsible for obtaining the rights to reproduce any image, table or figure published elsewhere.

Research Data Availability Policy

The journal Comunicação, Mídia e Consumo, aligned with Open Science practices, recommends that authors share, whenever possible and when applicable, the data, codes and other materials underlying the results presented in their articles. When applicable, deposit in reliable and open-access repositories, such as SciELO Data, is recommended, with due citation and referencing in the body of the article. The journal recognizes that, in research of a qualitative and interpretative nature in the field of Communication, data availability may be subject to ethical, legal or confidentiality restrictions, which must be explained in the statement.

Errata, Corrections and Retractions Policy

The journal Comunicação, Mídia e Consumo safeguards the integrity of the scientific record and adopts the principles and flowcharts of the Committee on Publication Ethics (COPE) for the correction of published articles. Errors identified after publication are handled through errata, for specific corrections that do not affect the results or conclusions, or retraction, for cases of serious error, scientific misconduct, plagiarism, fraud or other ethical violations that compromise the reliability of the work. Errata and retractions are published in a specific document, linked to the original article through DOI, with the original article remaining accessible with due indication. Requests may be forwarded to the Editorial Coordination, which will evaluate each case according to COPE guidelines.

Regulations of Revista CMC

I. Nature and objectives:

Article 1 – The journal Comunicação, Mídia e Consumo (CMC) is a scientific publication in continuous flow, edited in digital version by the Graduate Program in Communication and Consumption Practices of the Escola Superior de Propaganda e Marketing of São Paulo (PPGCOM-ESPM).

Article 2 – The journal focuses on promoting academic discussion related to the field of Social Communication, articulating media studies — the means of communication, their production logics and reception processes — and consumption studies, understood as a sociocultural practice that defines the contemporary scene. Its editorial line is the approach of relevant themes in the field of Communication, here understood as a complex sociocultural process and practice. Articles must be grounded, mobilizing different authors from a given theoretical perspective in order to develop a critical reflection on the theme addressed. In the case of empirical works, in addition to the contextualization and descriptive stage of the material, articles that present a theoretical-interpretative analysis of the aspects observed in the corpus are privileged.

II. Content organization and copyrights

Article 3 – CMC adopts the continuous publication modality, adding articles to an annual volume as they are approved and edited, without periodic issues. There is no fixed submission deadline.

Article 4 – The journal publishes texts in Portuguese, English and Spanish.

Article 5 – The journal is composed of the following sections:

I – Editorial;

II – Thematic dossier, when applicable;

III – Articles on free themes;

IV – Other text formats, such as reviews, research reports, interviews and essays, which may eventually be published.

Article 6 – CMC circulates in open access, offering free and immediate access to its content. Articles are published under the Creative Commons Attribution 4.0 International license (CC BY 4.0), which allows sharing, adaptation, distribution and reproduction in any medium or format, including for commercial purposes, provided that due credit is given to the authors and to the original publication.

Article 7 – By publishing in CMC, authors retain copyright and grant the journal the right of first publication.

Article 8 – In line with Open Science practices, the journal accepts the submission of manuscripts previously deposited in recognized preprint servers, such as SciELO Preprints, MediArXiv, SocArXiv and OSF Preprints.

III. Composition of the editorial team

Article 9 – The editorial team of CMC is composed of the following functions:

I – Editors-in-chief;

II – Editorial and Peer Review Committee;

III – PPGCOM-ESPM scholarship holders;

IV – Translators;

V – Editorial advisors;

Article 10 – The functions of the editors-in-chief are:

I – To take care of the editorial management of CMC;

II – To define the editorial and manuscript evaluation policy;

III – To define the indexing policy of CMC;

IV – To act in the management of the manuscript evaluation flow, with emphasis on the selection of and interaction with reviewers and authors;

V – To assist guest editors in the work of editing thematic dossiers.

Article 11 – The functions of the Editorial and Peer Review Committee are:

I – To advise the editors-in-chief in evaluating the performance of the journal;

II – To prepare recommendations for the improvement of CMC;

III – To carry out at least three evaluative reviews per year on articles submitted to the journal.

Article 12 – The functions of the PPGCOM-ESPM scholarship holders are:

I – To advise the editors-in-chief in the journal’s editorial processes;

II – To review the issues regarding compliance with the publication’s norms.

Article 13 – The functions of the translators are:

I – To carry out the translations of articles approved for publication in the journal;

II – To ensure the proper use of languages, with a view to the internationalization of the journal.

Article 14 – The functions of the editorial advisors are:

I – To format, standardize and review the journal’s issues;

II – To ensure compliance with the standardization norms required by the publication and by its indexers;

III – To prepare and manage the journal’s graphic design.

Article 15 – The editorial team of CMC may resort to guest editors, Brazilian and foreign researchers of recognized notoriety in studies in the area, to work in partnership with the editors-in-chief in the editing of thematic dossiers.

Article 16 – The functions of guest editors are:

I – To work on the dissemination of the call for papers of the thematic dossiers under their responsibility, prioritizing the internationalization of submissions;

II – To act, in collaboration with the journal’s editorial team, in the management of the evaluation flow of manuscripts submitted to the thematic dossier.

IV. Norms and evaluation process

Article 17 – The journal accepts original and unpublished texts by authors who hold a doctoral degree, or by doctoral and master’s students in co-authorship with doctors, preferably resulting from research.

Article 18 – The journal operates under a continuous flow system, with no deadline for the submission of articles and critical reviews.

Article 19 – Submitted manuscripts must comply with the Author Guidelines published on the journal’s website.

Article 20 – The evaluation process of manuscripts submitted to CMC comprises the following stages:

I – Preliminary evaluation by the editorial team (desk review), in which compliance with the Author Guidelines, with the journal’s editorial line and with the instructions of the public calls for thematic dossiers, when applicable, is verified, as well as similarity verification through specific software;

II – Sending of the articles to reviewers for blind peer review, carried out by at least two doctoral evaluators with recognized mastery of the theme and of the manuscript’s language; in case of divergence between reviews, the work is forwarded to a third evaluator;

III – Communication to the author of the editorial decision and monitoring of the review and resubmission processes, when applicable;

IV – Editing of accepted articles and review of proofs by the editorial team and by the authors.

Sole paragraph – The journal offers reviewers and authors the option of opening their respective identities during the evaluation process, from the perspective of favoring interaction and transparency.

Article 21 – Each manuscript is conducted by an editor responsible for the evaluation process, whose name is recorded in the manuscript management system and informed in the final version of the published article.

Article 22 – Manuscripts must be accompanied by a statement on the availability of the research data that support the communicated results, which is published in the final version of the article.

V. Ethics and diversity

Article 23 – The journal adopts its own code of ethics, available on its website, aligned with good practices in scientific communication and with the guidelines of the Committee on Publication Ethics (COPE). In the event of suspected plagiarism or misconduct regarding a published article, the ESPM Research Ethics Committee will be called upon to endorse the decision of the editors or suggest the appropriate procedure.

Article 24 – Authors must declare any commercial, financial or institutional involvement that may represent a conflict of interest, forwarding the information to the editor responsible at the time of submission. In research involving human beings, it is the authors’ responsibility to adopt the ethical procedures of the area, including submission to the Research Ethics Committees of their institutions or countries, when applicable.

Article 25 – CMC observes, in the composition of its editorial team and in the conduction of the editorial flow, the principles of diversity, equity, inclusion and accessibility.

Journal History

The journal Comunicação, Mídia e Consumo has been edited since 2004 by the Graduate Program in Communication and Consumption Practices of the Escola Superior de Propaganda e Marketing of São Paulo (PPGCOM-ESPM).

The journal is indexed in eight databases in scientific journal portals: SCOPUS, Diadorim, DOAJ, EBSCO, Latindex, Livre, Portal de Periódicos da CAPES, Sumários.org. In recent years, the journal has had issues organized by free themes in trilingual editions (Portuguese, Spanish, English). The recognition of the value of the journal for the Brazilian communication field is an indication of the consolidation of ESPM’s Program proposal in the field of communication and consumption studies. The integration of the journal into the Scopus database in 2018 reaffirmed the efforts made by the editors, as well as the institutional investment that has materialized in the allocation of annual resources for the hiring of services for the preparation of visual design, editing and translations.

Journal Sponsorship

Escola Superior de Propaganda e Marketing

Funding and publication fees

The journal Comunicação, Mídia e Consumo (CMC) does not charge authors any fees at any stage of the editorial process. There are no submission, evaluation, article processing (APC), or publication charges. Access to published content is entirely free of charge, in accordance with the journal's open access policy.

CMC is maintained by the Graduate Program in Communication and Consumption Practices of the Escola Superior de Propaganda e Marketing (PPGCOM-ESPM), the institution responsible for its funding and editorial sustainability. The costs related to editing, platform maintenance, peer review, and publication are covered by the maintaining institution, with no financial burden passed on to authors, reviewers, or readers.

Any complementary support received from funding agencies or scientific publishing assistance programs is allocated exclusively to improving editorial processes and expanding public access to knowledge, without implying the charging of fees at any stage.

Archiving

This journal uses the LOCKSS system to create a distributed archiving system among participating libraries and allows them to create permanent archives of the journal for preservation and restoration. Learn more...

Editorial Statistics

The journal Comunicação, Mídia e Consumo publishes its editorial statistics as part of its commitment to transparency, the improvement of editorial management, and alignment with good practices in scholarly communication.

The 2025 data refer to the full calendar year, from January 1 to December 31, 2025. The 2026 data are partial and cover the period from January 1 to June 14, 2026.

Editorial decisions recorded in each period may include manuscripts submitted in previous years. For this reason, the number of editorial decisions may not correspond exactly to the number of submissions received in the same period.

Editorial indicator	2025	2026 partial
Manuscripts received	65	87
Manuscripts accepted	25	24
Manuscripts rejected	57	61
Desk rejections	20	43
Rejections after peer review	37	18
Manuscripts published	26	7
Acceptance rate	27%	33%
Rejection rate	73%	67%
Average time to first editorial decision	56 days	11 days
Average time to acceptance	90 days	84 days
Average time to rejection	109 days	26 days