Creating intimacy, receiving visibility: new practices of persuasion in the economy of fame

Authors

  • Bruno Campanella Universidade Federal Fluminense - UFF, Niterói, RJ http://orcid.org/0000-0003-4040-3472
  • Joana d'Arc de Nantes PPGCOM, Universidade Federal Fluminense - UFF, Niterói, RJ
  • Paula Fernandes PPGCOM, Universidade Federal Fluminense - UFF, Niterói, RJ

DOI:

https://doi.org/10.18568/cmc.v15i43.1474

Keywords:

celebrity, fan, intimacy, visibility

Abstract

This article aims to analyse some forms of negotiating intimacy and affection between idols and their admirers, within actions that aim at the promotion of the former. In these dynamics, the celebrity develops a kind of intimacy with its fans that motivates them to participate in real crusades in the social media, which aspire to the production of more media attention for their idol. The discussions presented in this piece are based on the examination of case studies investigating strategies of persuasion adopted by two celebrities: the funk singer Valesca Popozuda and youtuber Kéfera Buchmann.

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Author Biographies

Bruno Campanella, Universidade Federal Fluminense - UFF, Niterói, RJ

Professor at the department of Cultural Studies and Media at Universidade Federal Fluminense (UFF) and professor at PPGCOM at the same university. PhD in Communication and Culture at the Universidade Federal do Rio de Janeiro and master’s in Transnational Communication and Global Media at Goldsmiths College, University of London.

Joana d'Arc de Nantes, PPGCOM, Universidade Federal Fluminense - UFF, Niterói, RJ

PhD student in Communication at the Post-Graduate Program at UFF. Graduated in Cultural Production and Media Studies at UFF.

Paula Fernandes, PPGCOM, Universidade Federal Fluminense - UFF, Niterói, RJ

Master’s student in Communication, major in Media, Culture and Porduction of Meaning, at UFF. Graduated in Social Communication, major in Journalism, at Universidade Federal de Viçosa (UFV).

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Published

2018-08-27

How to Cite

Campanella, B., Nantes, J. d'Arc de, & Fernandes, P. (2018). Creating intimacy, receiving visibility: new practices of persuasion in the economy of fame. Comunicação Mídia E Consumo, 15(43), 366–385. https://doi.org/10.18568/cmc.v15i43.1474

Issue

Vol. 15 No. 43 (2018): MAIO/AGOSTO

Section

Artigos

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Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.