Cultural representation in gastronomic reality shows

Authors

DOI:

https://doi.org/10.18568/cmc.v16i46.1984

Keywords:

Representação cultural, Imaginário social, MasterChef, Reality show, Talent show.

Abstract

The article focuses on cultural representation in the media. The goal is to understand the popularity of MasterChef; we claim that the attraction of the program is not based exclusively on its gastronomic aspects.  For this aim, we have chosen to analyze four shows of the hybrid genre of talent show and reality show: the second season of La Comanda 2013, created in Uruguay; the second of MasterChef Argentina 2015; two seasons of MasterChef Uruguay 2017; and the fourth season of MasterChef Brazil 2017. Through a qualitative and comparative approach, we study the collective identities of each country as they are constructed by the media. We use a socio-semiotic methodology; the analytical notions are the 'social imaginary' and the genre of the programs.

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Author Biographies

Karina Abdala, Universidade da República (UdelaR- FIC), Facultade de Informação & Comunicação, Montevidéu.

Graduated in Communication at UdelaR-FIC. Student of Masters in Human Sciences, option Anthropology, at Cuenca do Plata, UdelaR-FHUCE. She integrates the research group of the project “Identities of consumption. Imaginary and cultural lifestyles in contemporary Uruguay” (UdelaR-FIC).

Fernando Andacht, Universidade da República (UdelaR- FIC), Facultade de Informação & Comunicação, Montevidéu.

PhD in Philosophy at University of Bergen, Norway (1998). MA in Linguistics at Ohio University. Graduated in Languages at Facultad de Humanidades y Ciencias, Universidad de la República, Montevideo. Fullbright scholar (1991) and at the Foundation Alexander von Humboldt (1997-1998). Researcher level 2, National System of Researchers ANII/Uruguay. Professor and coordinator at the Department of Theory and Methodology, Facultad de Información & Comunicación, Universidad de la República, Montevideo. Invited professor at the Post-graduate program in Communication and Languages at Universidade Tuiuti from Paraná, Curitiba. He was a professor and researcher at Universidade Federal do Rio Grande do Sul (2002-2003), at Unisinos (2004-2005), at University of Ottawa (2006-2015) and at Universidad Nacional de Córdoba (2007-).

References

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Published

2019-08-08

How to Cite

Abdala, K., & Andacht, F. (2019). Cultural representation in gastronomic reality shows. Comunicação Mídia E Consumo, 16(46), 226–251. https://doi.org/10.18568/cmc.v16i46.1984

Issue

Vol. 16 No. 46 (2019): MAIO/AGOSTO

Section

Artigos

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Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.