The monster that cannot be seen and participatory culture in Bird Box

Authors

  • Fernanda Manzo Ceretta Doutora, Pontifícia Universidade Católica de São Paulo (PUC-SP), 2018. Afiliação: sem afiliação no momento.
  • Silvio Antônio Luiz Anaz Doutor, Pontifícia Universidade Católica de São Paulo (PUC-SP), 2013. Afiliação: FIAM-FAAM Centro Universitário, Departamento de Comunicação, Mestrado Profissional em Jornalismo.

DOI:

https://doi.org/10.18568/cmc.v16i47.2060

Keywords:

Bird Box, monstro, imagem sonora, imaginário, cultura da participação

Abstract

Bird Box, a horror film and one of Netflix’s greatest hits, has among its protagonists a monster that is not imagetically revealed. Such narrative strategy
results in broad audience engagement, which seeks to fill this gap left in the creative process of the film. In this article, we analyze how the construction of the monster idea is also based in non-visual resources, especially sound, and is complemented by an imaginary that explores the theme of apocalypse, the metaphor of blindness and the archetypal opposition between light and darkness. The investigation is based on the image-sound relations proposed by Altman and Iazzetta, and in the theory of the imaginary by Durand. The results show how these elements foster audience engagement, converging on Jenkins’ idea of participatory culture.

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Author Biographies

Fernanda Manzo Ceretta, Doutora, Pontifícia Universidade Católica de São Paulo (PUC-SP), 2018. Afiliação: sem afiliação no momento.

PhD and Master’s in Communication and Semiotics at PUC-SP . Bachelors in Radio and TV at Universidade Anhembi Morumbi (2008).

Silvio Antônio Luiz Anaz, Doutor, Pontifícia Universidade Católica de São Paulo (PUC-SP), 2013. Afiliação: FIAM-FAAM Centro Universitário, Departamento de Comunicação, Mestrado Profissional em Jornalismo.

Post-Doctorate in Media and Audiovisual Processes in the School of Arts and Communications at Universidade de São Paulo (with FAPESP scholarship). Visiting researcher at the School of the Arts, Media, Performance & Design at York University (with FAPESP scholarship). PhD in Communication and Semiotics at Pontifícia Universidade Católica de São Paulo.

References

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Published

2019-12-10

How to Cite

Ceretta, F. M., & Anaz, S. A. L. (2019). The monster that cannot be seen and participatory culture in Bird Box. Comunicação Mídia E Consumo, 16(47), 555–577. https://doi.org/10.18568/cmc.v16i47.2060

Issue

Vol. 16 No. 47 (2019): SETEMBRO/DEZEMBRO

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.