The Hobbit in Brazil: the reception of cinematographic trilogy

Authors

DOI:

https://doi.org/10.18568/cmc.v17i50.2123

Keywords:

O Hobbit, Recepção, Audiência brasileira

Abstract

In this article are presented the Brazilian results referring to the research The Hobbit Project which involved 46 countries and that investigated the audience’s perception about one or more films in the trilogy. Two dimensions are explored in this article: the quantitative data related to the 12 closed questions of the world questionnaire, as well as the discussion of one of the open questions, which highlights why Brazilian audience chooses the cinematographic genre. The objective is to evidence, looking to the closed questions, the characteristics of the Brazilian data to then treat some of these aspects in a qualitative way from the open question emphasized. It is understood that with these data, we can evidence the particularities that Brazil can present in relation to the trilogy, besides the perception of the receivers about it.

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Author Biographies

Nilda Jacks, Universidade Federal do Rio Grande do Sul - UFRGS.

Professor at the Graduate Program in Communication at UFRGS. Productivity Scholar at CNPq.

Valquiria John, Universidade Federal do Paraná - UFPR

Professor at the Graduate Program in Communication - PPGCOM and the courses of Journalism, Advertisement and Public Relations at Universidade Federal do Paraná - UFPR

Daniela Schmitz

PhD in Communication and Information at Universidade Federal do Rio Grande do Sul - UFRGS. Undergraduate in Marketing and Master’s degree in Communication at Universidade do Vale do Rio dos Sinos - Unisinos.

Laura Seligman

PhD in Communication and Languages at Universidade Tuiuti do Paraná. Master’s in Education at Universidade do Vale do Itajaí. Undergraduate in Social Communication Journalism at Universidade Federal do
Rio Grande do Sul.

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Published

2020-11-17

How to Cite

Jacks, N., John, V., Schmitz, D., & Seligman, L. (2020). The Hobbit in Brazil: the reception of cinematographic trilogy. Comunicação Mídia E Consumo, 17(50), 579–601. https://doi.org/10.18568/cmc.v17i50.2123

Issue

Vol. 17 No. 50 (2020): SETEMBRO/DEZEMBRO

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.