Japanese and South Korean television productions on Netflix Brazil: opening notes

Abstract

The article discusses the presence and expansion of Japanese and South Korean television productions in the Brazilian Netflix catalog. Bearing in mind that, in recent years, the American company has invested in the diversification of producing countries, in addition to the United States, we seek to reflect on the participation of Japan and South Korea in this constitution. Through a review of the literature on the topic, combined with an initial mapping of Japanese and South Korean titles that appear on the referred platform in its Brazilian version, it is noticeable Netflix’s ongoing effort to consolidate itself as a global audiovisual mediator and the relevance of the central markets of East Asia and non-English speakers in the constitution of its international and Brazilian catalog.