Interaction Anchorages in Mediatized Groups: a quantiqualitative approach
DOI:
https://doi.org/10.18568/cmc.v17i49.2227Keywords:
midiatização profunda, método quantiqualitativo, análise de WhatsApp, comunicação face a face, enquadramento temáticoAbstract
This paper sets out a debate on the possibility of analyzing frames of relevance discussed by mediatized groups. It proposes an analytical model problematizing similarities between face to face communication and interaction into mediatized groups, based on the proposal of anchoring of interaction frames conceived by Erving Goffman. It launches a methodological proposal based on the understanding that the technical functionalities of the WhatsApp groups allow to identifying brackets for quantiqualitative analysis addressed to the fields of Communication Sciences and Media Studies.
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