Analysis of platforms used by management students for information access and consumption

Abstract

The current environment for searching for and using information is fast-paced, and the emergence of GenAI challenges traditional research methods. This study aims to identify the platforms and media chosen by management students to search for and consume information. In addition, it seeks to understand the reasons for these choices, providing insights into the patterns of access and consumption of data by future managers. A survey was used, answered by 112 students of the Market Research discipline in 2022 and 2023. It was observed that the choice of certain platforms or media is justified by their ability to provide quick and practical information. Ease of access, variety of available content and time savings are the main benefits perceived by students, aspects that satisfy the need for immediate information that facilitates decision-making.