Vol. 16 No. 46 (2019): MAIO/AGOSTO

View Vol. 16 No. 46 (2019): MAIO/AGOSTO

DOI: https://doi.org/10.18568/cmc.v16i46

Published: 2019-08-08

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Editorial

Editorial
DOI: https://doi.org/10.18568/cmc.v16i46.2059

Eliza Bachega Casadei, Mônica Rebecca Ferrari Nunes

202-204
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Artigos

The dematerialisation of the brand: from the commodity economy to the transformation economy
DOI: https://doi.org/10.18568/cmc.v16i46.1878

Carla Suzana Dias, Ana Baptista

205-225
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Cultural representation in gastronomic reality shows
DOI: https://doi.org/10.18568/cmc.v16i46.1984

Karina Abdala, Fernando Andacht

226-251
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Chatbots in awareness campaigns, conversational narrative and interactive possibilities: the case of Fabi bot for Unicef Brazil and Facebook
DOI: https://doi.org/10.18568/cmc.v16i46.1927

Lorreine Beatrice Petters

252-270
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The materialities and its discourses
DOI: https://doi.org/10.18568/cmc.v16i46.1958

Mayra Rodrigues Gomes

271-290
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The advertising discourse on urinary incontinence: "silent disease"
DOI: https://doi.org/10.18568/cmc.v16i46.1963

Daniela Zeni Dreher, Cassia Engres Mocelin, Maria Simone Vione Schwengber

291-313
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Communication and education: the bridges of language
DOI: https://doi.org/10.18568/cmc.v16i46.1744

Adilson Odair Citelli

314-332
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Brazilian telenovelas, elite women and the modern tradition of gender
DOI: https://doi.org/10.18568/cmc.v16i46.1880

Veneza Mayora Ronsini, Hellen Panitz Barbiero, Otávio Chagas Rosa, Marina Machiavelli

333-353
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University television, visibility and consumption: the role of social networks in promoting content
DOI: https://doi.org/10.18568/cmc.v16i46.1835

Ana Silvia Lopes Davi Médola, Mariane Frascareli Lelis

354-375
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Strike a Pose! Mediations of “vogue” music video in Performances of Brazilian Carnival
DOI: https://doi.org/10.18568/cmc.v16i46.1901

Simone Pereira de Sá, Rodolfo Viana de Paulo

376-396
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