Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile

Authors

DOI:

https://doi.org/10.18568/cmc.v19i55.2598

Abstract

The article aims to understand the meanings of consumption in the profile @blogueiradebaixarenda on online social networks Instagram and Youtube, considering its articulations with social mobility dynamics. It`s about analyzing which elements construct the “low-income lifestyle” as a native cate-gory, within the context of the “digital influencers”. Through online observation research, publications, hashtags and comments were analyzed on both platforms, seeking to explore how consumption practices appear as mediators of social dy-namics and identity constructions. Among the results, the articulations between materiality and social mobility, as well as the role of the blogger as consumer curator and “inspiring” of ascension trajectories.

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Author Biography

Carla Barros, Universidade Federal Fluminense

Professora do Programa de Pós-Graduação em Comunicação e do Departamento de Estudos Culturais e Mídia da Universidade Federal Fluminense. Doutorado pelo Instituto COPPEAD da UFRJ e Pós-Doutoramento na University College London. Co-líder do grupo de Pesquisa NEMACS, cadastrado no CNPq. Realiza estudos que exploram a interface entre comunicação e antropologia do consumo.

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Published

2022-08-30

How to Cite

Barros, C. (2022). Consumption, alterity and upward mobility in the @blogueiradebaixarenda profile. Comunicação Mídia E Consumo, 19(55). https://doi.org/10.18568/cmc.v19i55.2598

Issue

Vol. 19 No. 55 (2022): MAIO/AGOSTO

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.