Subject, media and “consumption of experience” in celebrities to youth audience: Affections and proximity in the relationship between the writer Paula Pimenta and her fans

Authors

  • Marcella Azevedo Doutoranda e Mestre pelo Programa de Pós-graduação em Comunicação da PUC-Rio
  • Cláudia Pereira Professora Adjunta do Programa de Pós-Graduação em Comunicaçãoda PUC-Rio. Doutora em Antropologia(PPGSA/IFCS-UFRJ).
  • Carla Barros Professora do Programa de Pós-Graduação em Comunicação Social da UFF. Doutora em Administração pelo COPPEAD-UFRJ, na área de antropologia do consumo.

DOI:

https://doi.org/10.18568/cmc.v15i42.1504

Keywords:

celebrities, consumption of experience, juvenile literature, Paula Pimenta

Abstract

With 18 published books and more than 1.2 million copies sold,
Paula Pimenta is a sales phenomenon of the national publishing market. In view
of her expressiveness as a celebrity to youth audience, this paper is based on a
case study about the writer’s relationship with her fans, which extrapolates the
media environment and interaction through social networks. This has created a
close and personal relationship where the affection and states of subjectivity are
experienced on the tenuous border between fiction and reality. This study aims to
investigate aspects of “consumption of experience” identified in this relationship,
as well as to understand the impact of these social relations on the constitution
of contemporary juvenile identities. Articles published in the media about the
author and her books are analyzed, as well as the interaction between Paula
Pimenta and her fans in online social networks.

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Published

2018-04-26

How to Cite

Azevedo, M., Pereira, C., & Barros, C. (2018). Subject, media and “consumption of experience” in celebrities to youth audience: Affections and proximity in the relationship between the writer Paula Pimenta and her fans. Comunicação Mídia E Consumo, 15(42), 76–96. https://doi.org/10.18568/cmc.v15i42.1504

Issue

Vol. 15 No. 42 (2018): JANEIRO/ABRIL

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.