The configuration of a Pernambuco’s regional advertising aesthetics

Authors

  • Rogério Luiz Covaleski Universidade Federal de Pernambuco, Centro de Artes e Comunicação

DOI:

https://doi.org/10.18568/cmc.v10i28.301

Keywords:

Advertising, Aesthetic, Hybridity, Regionalism, Consumption

Abstract

The object of study meets Pernambuco campaigns that include clear
references to the regional culture, correlating also the intersections with other
forms of communication and artistic expressions, the condition for consolidating the cultural hybridity espoused by García Canclini, which often go unnoticed the boundaries between the cultured, the massive and the popular. Search to see if you can identify and classify Pernambuco constituting an aesthetic and impregnating the regional advertising.

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Author Biography

Rogério Luiz Covaleski, Universidade Federal de Pernambuco, Centro de Artes e Comunicação

http://lattes.cnpq.br/8848818321253108

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Published

2013-09-20

How to Cite

Covaleski, R. L. (2013). The configuration of a Pernambuco’s regional advertising aesthetics. Comunicação Mídia E Consumo, 10(28), 117–135. https://doi.org/10.18568/cmc.v10i28.301

Issue

Vol. 10 No. 28 (2013): Comunicação e Cultura Visual

Section

Artigos

License

Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License that allows the work sharing with acknowledgment of authorship and initial publication in this magazine.