Vol. 21 No. 60 (2024): JAN/ABR

View Vol. 21 No. 60 (2024): JAN/ABR

Datas de publicação da revista 30 de abril - 30 de agosto - 30 de dezembro
ISSN da versão online: 1983-7070 (ISSN da versão impressa descontinuada a partir de 2014: 1806-4981)

DOI: https://doi.org/10.18568/cmc.v21i60
Published: 2025-07-10

Full Issue

Artigos

  • Phenoadvertising and genoadvertising a semiotic reflection on cause advertising

    Bruno Pompeu
    DOI: https://doi.org/10.18568/cmc.v21i60.2875

  • NEW TIMES WILL ALWAYS COME: ARTIFICIAL INTELLIGENCE AS A MARKET STRATEGY IN THE VOLKSWAGEN FILM “GERAÇÕES”

    Leonardo Alexsander Lessa, Mario Abel Bressan Júnior
    DOI: https://doi.org/10.18568/cmc.v21i60.2878

  • Mobile Application Usage Behavior among Adolescents A Comparative Study of Preferences and Trends among Students

    Marcelo Tiago Balthazar Corrêa, Laísy de Lima Nunes, Edson dos Santos Farias
    DOI: https://doi.org/10.18568/cmc.v21i60.2879

  • What green are we talking about? Divergences in the nomenclature of sustainable products

    Mariana Faro Ferreira, Dra
    DOI: https://doi.org/10.18568/cmc.v21i60.2895

  • Gender stereotypes in Ukrainian advertising texts

    Svitlana Ostapchuk, Nataliia Bukina, Iryna Kevliuk, Liana Naumenko, Galyna Pogrebniak
    DOI: https://doi.org/10.18568/cmc.v21i60.2899

  • Analysis of Colombian media coverage on COVID-19: an audience perspective

    Tania Lucía Cobos
    DOI: https://doi.org/10.18568/cmc.v21i60.2908

  • A critical approach to identities in Media Reception Studies

    Veneza Mayora Ronsini
    DOI: https://doi.org/10.18568/cmc.v21i60.2916

  • Variations on the cliffhanger serial narrative and consumption

    Márcio Serelle
    DOI: https://doi.org/10.18568/cmc.v21i60.2923